Why Me, Why Now?

Why focus on women over 50, and why am I the person to spearhead this (besides being a 1970 baby myself)? Observing the landscape, it's clear to me that women entering their fifties are hitting a stride of unparalleled vitality. There's a palpable sense of becoming invulnerable, fully stepping into one's power that seems especially potent in this phase of life. The prevailing narrative that youth is the zenith of beauty, epitomized by the twenty-somethings in their radiant, unblemished prime, is a story I'm intent on challenging. My ambition is to craft an extraordinary tribute that celebrates every woman.

I'm extending an invitation to you to be part of this journey, a project dedicated to crafting stunning portraits of women united by the experience of being over 50.

In embarking on this photographic endeavor, we set out to:

• Broadcast a powerful message that beauty is not a fleeting commodity, depreciating with time.

• Illuminate the depth of our character, the richness of our wisdom, and the vibrancy of our spirit.

• Voice the diverse experiences of maturing women, navigating the complexities of modern existence.

• Stand in our truth, embracing every mark and memory that life has etched upon us with pride.

Let's redefine the narrative together, showcasing the enduring allure and profound narratives of women over 50.